Conversion tracking helps businesses see what people do after they click on an ad. Instead of only knowing how many people visited a website, businesses can see if those visitors actually completed a specific task such as making a purchase, filling out a form, or calling the business.
Businesses set up conversion tracking by connecting Google Ads to their website. Once it’s set up, Google records when someone completes one of those tasks after clicking an ad.
This information is helpful because it shows which ads are actually working. For example, one ad might get a lot of clicks but very few sales, while another ad gets fewer clicks but brings in more customers. Businesses can then spend more money on the ads that are producing better results.
Overall, conversion tracking helps businesses make informed decisions and avoid wasting money on ads that are not bringing in customers.
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